1. Background:
About RWAMREC
About RWAMREC
The Rwanda Men's Resource Centre (RWAMREC) is a non-governmental organization working on gender equality and GBV prevention through the promotion of positive masculinities and engaging men and boys. RWAMREC operates in 27 districts across all four provinces of Rwanda and the city of Kigali, working within six strategic areas: Community Empowerment, Healthy Families, Gender Justice, Youth Mentorship, Diversity and Inclusion, and Capacity Building. The organization implements various programs and projects aimed at addressing Gender-based Violence, socio-economic empowerment of women, and the overall health and welfare of women, families, and communities in Rwanda. Please refer to the RWAMREC strategic plan attached here.
About the Bandebereho Program
Bandebereho, RWAMREC’s flagship program, empowers Rwandan families by engaging men in reproductive, maternal, and child health, as well as caregiving and family violence prevention—challenging the traditionally limited male involvement in caregiving and maternal and child health. Using fatherhood as an entry point, Bandebereho effectively addresses harmful gender norms. The program has demonstrated success, reaching 20,000 families with significant reductions in intimate partner violence and improved health outcomes for women and children, as evidenced by two rounds of randomized controlled trials. The program aims to expand its reach to 104,000 families by 2027, with a vision for full integration into Rwanda's Community Health system beyond 2027. Currently, RWAMREC is conducting a baseline and cost analysis to inform the national scale-up strategy for Bandebereho.
RWAMREC’s Strategic Plan
RWAMREC is in the midst of implementing a five-year strategic plan (2022-2026), which requires a budget of RWF 15.654 billion (approximately USD 12 million). To date, approximately USD 5.6 million, or 46% of the target, has been raised. A mid-term review of this strategic plan is underway to reassess our goals, targets, and implementation strategies, thereby extending to 2028. In this context, RWAMREC seeks to hire a fundraising expert to develop and operationalize a comprehensive multi-year fundraising strategy for the organization. This strategy will encompass resource mobilization efforts aligned with RWAMREC’s strategic goals and a specific strategy to mobilize resources for the Bandebereho national scale-up. The RWAMREC fundraising strategy will aim to raise the necessary funds over the next five years, including its detailed and costed practical implementation plan. It will also provide guidance on adapting the plan over time. The strategy should not only address existing gaps but also lay the foundation for future fundraising needs.
2 Scope of Work
RWAMREC is seeking a consultant or consultancy firm to develop:
1) a 3-year costed fundraising strategy,
2) a fundraising roadmap for Bandebereho scale-up,
3) design, develop, or strengthen internal systems, and
4) strengthen internal capacities to uptake the systems.
To ensure continuity beyond the consultancy period, the consultant is expected to work closely with the existing RWAMREC team throughout this assignment. They will collaborate with the management team, particularly the Office of the Executive Director, the Director of Programs, and the Head of Resource Mobilization. The consultant will establish an actionable succession plan for the conclusion of the assignment, detailing clear roles and responsibilities for the Resource Mobilization team and identifying upcoming fundraising projects that will require follow-up. The scope of work provided is not exhaustive, primarily due to the dynamic nature of the fundraising landscape and evolving roles within RWAMREC. Therefore, the consultant is expected to work closely and collaborate with the RWAMREC team to fully understand the scope and establish success metrics prior to the commencement of the assignment.
3. Objectives
The objectives of this assignment are to:
Develop a comprehensive, costed 3-year fundraising strategy (2025-2028) for RWAMREC that aligns with the organization's updated strategic plan. The strategy should clearly outline:
1.1 Financial targets, broken down into annual targets.
1.2 Diverse funding sources that the organization is well-positioned to secure during the said period.
1.3 Detailed actions and timelines to support RWAMREC's long-term sustainability and growth.
Design, develop, and launch a costed 2-year fundraising roadmap (2025-2027) for the national scale-up of the Bandebereho program, leveraging the overall RWAMREC fundraising strategy and the Bandebereho scale-up strategy.
2.1 By the end of September 2025, secure at least USD 500,000 in initial commitments.
2.2 By the end of August 2025, establish a robust pipeline to achieve the full USD 1 million funding goal, closing the current fundraising gap for the Bandebereho scale-up.
Strengthen RWAMREC's internal business development capacities through a two-pronged approach: (1) Designing, developing, and/or enhancing operational systems, and (2) building the internal capacity to effectively implement and utilize these systems. The focus is on establishing well-documented procedures, rather than software-based solutions, to ensure consistent and effective application of these systems both during and after the consultancy period.
3.1 Enhance Internal Business Development Systems:
- Design and develop a robust end-to-end fundraising system for RWAMREC. This may include donor mapping and scoping, positioning, bid management, grant or proposal development, and impact reporting and storytelling.
- Build the internal capacity of RWAMREC staff to effectively adopt and utilize the fundraising systems, supporting long-term growth and sustainability.
3.2 Diversify RWAMREC’s Funding Portfolio\
- Develop and implement targeted strategies to engage and secure funding from non-traditional global donors who are not currently part of RWAMREC's existing funding sources.
3.3 Develop a Fundraising Technical Brand
- Create a robust fundraising technical brand highlighting RWAMREC’s expertise and effectively engaging a wide range of potential donors.
4. Deliverables
The consultant is expected to deliver:
An inception report: The inception report will serve as the foundation for the assignment, providing a detailed work plan, timelines, and methodology based on consultation between the consultant and RWAMREC.
A three-year costed fundraising strategy for RWAMREC with an actionable implementation matrix.
A specific fundraising roadmap for the Bandebereho national scale-up.
An exhaustive list of ideal prospects for RWAMREC, including specific prospects for
Bandebereho, along with detailed profiles of key prospects.
Basic user manual for the systems developed.
A final report summarizing the assignment and recommendations, including a succession or gradual role transfer plan
5. Timeline
Start Date: April 11th 2025
End Date: September 30th, 2025
Milestones
The assignment will be completed through three interconnected milestones:
Milestone One: Inception Phase
Objective: Establish a clear understanding of the terms of reference and deliver a detailed work plan.
Deliverable: Submission of an inception report.
Due Date: By the last working day of April 19, 2025.
Milestone Two: Strategy Development and Submission
Objective: Deliver comprehensive fundraising strategies and a robust pipeline for the Bandebereho scale-up.
Draft of the Overall Fundraising Strategy for RWAMREC
Due Date: By the last working day of May 2025.
Draft of the Bandebereho Program Fundraising Roadmap
Due Date: By May 31, 2025.
Final Version of the Overall Fundraising Strategy for RWAMREC (incorporating leadership feedback)
Due Date: By June 30, 2025.
Final Version of the Bandebereho Program Funding Roadmap (incorporating leadership feedback)
Due Date: By June 30, 2025.
Robust Pipeline for the Bandebereho Scale-UpA comprehensive pipeline outlining all commitments and concrete steps required to address the funding gap.
Due Date: By August 31, 2025.
Milestone Three: Systems Strengthening
Objective: Implement priority systems, diversify funding, and establish RWAMREC’s fundraising technical brand.
Implementation of Agreed-Upon Priority Systems
Three priority fundraising and business development systems, identified in collaboration with management, are fully operational.
Staff are trained and equipped to effectively adopt and utilize these systems for ongoing organizational growth.
Due Date: By July 31, 2025.
Development of a Diversified Funding Portfolio
A diversified funding portfolio is established, with potential leads identified and clear strategies to engage new funding sources.
Due Date: By July 31, 2025.
Creation of RWAMREC’s Fundraising Technical Brand
A strong fundraising technical brand is developed, positioning RWAMREC as a leader in its sector and effectively engaging potential donors by showcasing the organization’s expertise and impact.
Due Date: By June 30, 2025.
6. Expertise Required
RWAMREC seeks a dynamic, forward-thinking consultant with proven influence, strategic
insight, and a deep network of funders aligned with our mission. This consultant should be ready to leverage their network to drive success and demonstrate strong business acumen. Additionally, they should be a collaborative team player, dedicated to coaching and mentoring the RWAMREC team, sharing skills and expertise to build lasting capacity.
The ideal consultant should possess:
Required: Proven expertise in developing fundraising strategies for NGOs.
Required: Experience working with NGOs in Sub-Saharan Africa with a successful track record of securing significant funding (upwards of USD 10 million).
Required: Strong networks with donors and funding agencies, with an understanding of the local fundraising landscape.
Familiarity with gender equality promotion work, men engage work, and working with women’s rights organizations.
At least a bachelor's degree in Business Administration, International Development, or related fields. A master's degree in Business Administration or related fields will be an added value.
Experience in donor mapping, donor engagement, and proven ability to establish and maintain strong relationships with donors in the global space.
Experience working with large-scale local NGOs or international NGOs in Sub-Saharan Africa, holding at least a senior management position in the former or a mid-management position in the latter.
7. Evaluation Criteria
RWAMREC reserves the right to selection of the consultant, or the consultancy, and will
apply the following criteria;
Understanding of the assignment ToRs, and overall strategy to be used for implementation.
Highest possible points to be awarded = 10
Financial proposal: Highest possible points to be awarded: 30
Detailed cost breakdown, per milestone
Indirect costs
Tax and VAT
Proposed payment schedule
Terms of payment
Assumptions and conditions
Technical proposal: Highest possible points to be awarded:30
Detailed description of the approach & methodology for use,
Proposed work plan & relevant timelines
Team composition & expertise.
Risk management & mitigation,
Monitoring, Evaluation, and reporting plan,
Capacity building plan, and previous experience.
Relevant experience, expertise, and skills of the consultant: Highest possible points to be awarded: 20
Academic qualifications of consultant and team:10
8. Submission of Proposals
Interested candidates/consultants are requested to submit the following documents by 5 PM CAT, April 4 th, 2025. Applications submitted late will not be considered. Candidates should submit the following documents to info@rwamrec.org, with the email subject “Application: RWAMREC fundraising strategy development consultancy”
A technical proposal outlining an indicative methodology, timeline, and delivery dates (maximum 7 pages).
A quotation or financial proposal (maximum 3 pages).
A detailed CV or company portfolio including two references. max 2 pages
Women are strongly encouraged to apply
Fidele RUTAYISIRE
Executive Director, RWAMREC
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